The market
A growing market, led by North America.
An aging population, more home care and rising post-operative recovery needs are driving steady demand for disposable underpads.
Global outlook
From $5.14 billion to a projected $7.68 billion.
The global disposable underpads market was valued at USD 5.14 billion in 2025 and is projected to grow from USD 5.42 billion in 2026 to USD 7.68 billion by 2034.
Source: Fortune Business Insights, 2025.
$5.14B
$5.42B
$7.68B
202520262034 (projected)
In the United States
Millions of Americans rely on underpads.
25–26MAdult Americans experience chronic or temporary urinary incontinence, according to the National Association for Continence.
35.99%North America’s share of the global disposable underpad market, the largest of any region.
~9%Estimated compound annual growth rate of the U.S. underpad market, driven by aging baby boomers and post-operative recovery.
71%Of U.S. nursing home residents require daily incontinence management.
2.5MU.S. patients develop hospital-acquired pressure injuries each year. Absorbent underpads are standard protocol for managing moisture.
SeniorsAdults 65 and older are the leading home-care users of underpads.
Where underpads are used
From hospital wards to the home.
- Hospitals and acute care. Standard protocol for fluid containment, wound care and infection prevention.
- Nursing homes and long-term care. Staff rely on underpads for nighttime routines and to protect bedding.
- Home care. People with limited mobility or severe nighttime leakage use underpads to protect mattresses, wheelchairs and furniture.
- Post-surgery recovery. A protective layer against wound drainage and post-surgical discharge.